When it comes to stardom in the YouTube beauty world, it seems there’s a pattern: First comes video, then comes fans, then comes a custom makeup collaboration.

Carli Bybel creates eyeshadow palette

Beauty vlogger Carli Bybel is the latest to follow this path. Bybel’s youTube channel, “The Beauty Bybel,” has over 3 million followers and boasts videos with makeup tutorials, fitness and health tips, and celebrity-inspired beauty how-to’s.

She partnered with BH Cosmetics, a brand that’s paired up with various other YouTubers, including ItsJudyTime, ThatsHeart and MakeupbyMandy24 to create custom products in the past, to release the Carli Bybel 14 Color Eyeshadow & Highlighter Palette.

“BH Cosmetics is one of the first brands I used when I started freelancing seven years ago,” Bybel said in a press release. “They have high-quality products for a price anyone can afford, which is why I’m so excited to launch my signature palette with them!”